The process applied by each manufacturer employs varying degrees of alkalinity. Flavors address a wide variety of pH requirements. Flavors also act as a substitute for various tobacco styles no longer utilized by the industry. The flavored Snuff and Snus market is growing substantially.
Napoleon I (1769-1821) had no use for smoking, but this didn’t stop him consuming seven pounds of snuff a month. He owned countless snuff-boxes, including one with a portrait of his beloved Josephine on the lid. Mortified when it broke, he begged her to send him another box containing a lock of her hair.