The trend toward "roll your own" or "make your own" product grew out of the need to manage costs. Smoking Tobacco and RYO are not taxed as cigarettes, and thus represent a new venue for traditional manufacturers and emerging niche manufacturers. TTI has the knowledge of the traditional European flavoring systems for these products and is an integral part of the new trends in these categories.
Christopher Columbus brought a few tobacco leaves and seeds with him back to Europe, but most Europeans didn’t get their first taste of tobacco until the mid-16th century.