During this process the flue cured and oriental lamina is cased with humectants, sugars and other flavoring components. The specific formulation is dependent upon the quality of the tobacco grades included in the blend and the required subjective attributes of the product.
In 1916, to compete with the phenomenal success of RJR's Camel, American introduces Lucky Strike, the name revived from an 1871 pipe tobacco brand that referenced the Gold Rush days. On the package, the motto: "It's Toasted!".
